Cookie Policy

Cookies are small text files which a website may put on your computer or mobile device when you first visit the website. The cookies will help the website recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

We use cookies to distinguish you from other users of the website. This helps us to provide you with a good experience when you use the website and also allows us to improve the services we provide to you. On revisiting the website, we will be able to obtain information about your previous visits and about your computer including where available, your IP address, operating system and browser type, for system administration. This is statistical data about your browsing actions and patterns and does not identify you. For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Disabling them may mean you are not able to access parts of our
  • Analytical or performance cookies. We use these cookies to collect information about how visitors use the website, for instance which pages visitors go to most. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for Some of these cookies are known as analytic cookies which allow us to monitor website traffic using industry accepted third parties.
  • Functionality cookies. These cookies are used to recognise you when you return to our website and to remember changes you have made to things such as text size, fonts and other parts of the website you can change so we can personalise our content.

For more details on the specific cookies we use, why we use them and when they will expire, please see Part 1 of Appendix 1 of this Cookie Policy.

Please note that third parties (such as advertising networks and providers of external services) may also use cookies on the website, over which we have no control. These cookies are likely to be analytical cookies, performance cookies or targeting cookies. Part 2 of Appendix 1 of this Cookie Policy provides a list of the third parties who may use these cookies and the reasons for which they use them.

Most browsers accept cookies automatically, but you can change your cookie preferences by adjusting your browser settings to refuse the setting of all or some cookies if you prefer. You can usually do this by visiting the “options” or “preferences” menu on your browser. Please note, however, that if you do this and choose to block all cookies (including essential cookies) we cannot guarantee that your experience will be as fulfilling as it would otherwise be, and you may not be able to access all or parts of our website.

Where we collect personal data as part of our use of cookies on the website, we will do so in accordance with our Privacy Policy.

Appendix 1

Part 1 - Cookies used

Cookie Title / Name

 Purpose

 More Information

 Expiry

 __utma

Visitor Tracking

A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit).

26 Months

__utmb /
__utmc
Visit Duration These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. End of Session / leaving page
__utmz
Visitor Referral Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). 6 Months
__utmv
Marketing / Tracking
Google __utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and  the __utmv works hand in hand with the   __utmz cookie to improve cookie targeting capabilities.
None

 

Part 2 - Third-party cookies

Third-Party Name

 Purpose

Google Analytics

Google Analytics is used to monitor website traffic to determine where the visitor has originated from (Search Engine / links from internet pages / Social Media links  or direct access), their georgraphical location and which pages they navigate to across the First4Homecare site.

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